Share 'What Does The GM Brand Stand For, Other Than Their Current Results Best Described As "Generating Misery"?'

General Motors has 8 brands, but what does the GM brand actually represent? "How Detroit drove into a ditch" is the headline of an article in the Oct. 25 issue of The Wall Street Journal. When the most respected business publication in the world writes a 2,000-word article on the problems of the U.S. automobile industry, you have to assume it knows what it's writing about. Especially since the au…